“What makes the difference between games?”, asked Peter Nolte, world renowned as one of the most prominent professionals in the global market, to the panelists.
André Schuartz said that the first thing that Pipa Games focused on was the expectation and culture of the player. “When we talk about localization and socializing with live game, as is our focus, we realize that the dealer participates a lot in a betting round and interacts with the players. With that, we realized that even the traffic increased, which shows that we got this concept right," he says. For him, Pipa's live casino today looks almost like a TV show, well regionalized and capable of captivating the audience.
Erick Mendez commented that it is important to know the market and the local culture well in order to win over customers. “The live game has made a big impact and has grown a lot, as socialization makes the player interact with the dealer, making the moment more fun. Evolution found this path and it has been a great joy to grow and see how well our option was right,” he said.
Jesus Campos highlighted that the game market is very dynamic and understanding the needs of players is essential to develop new options. “The industry has been working hard in this direction and Brazil is the first market we are reaching to even offer a player x player game option, instead of the traditional player x dealer type," he said.
"In addition, regionalization results in a great approximation with our target audience, which makes them realize that a certain game was made especially for them,” Campos added.
Ramiro Atucha stated that two things involve regionalization, one is game performance and the other is player engagement. “When a bettor knows the game, he will continue to have fun with it, out of taste and tradition. This is one of the performance results, which guarantees customer loyalty. The other is the acquisition and engagement of new customers. Therefore, regionalization reinforces the approximation with the player and to develop specific content for him,” he said.
Peter asked the speakers on how to attract new players. André stated that the novelty, like live casino, the numerous possibilities offered can confuse new players a little. “That's why, when we launched live roulette, we were gradually increasing possibilities so that players understood the system. All new players arrive and want to learn, which is an incentive for us to always be aware of their expectations.”
Erick, from Evolution, whose live gaming platform has been a big hit on the market, said the interface needs to be very intuitive for the customer to understand each new step in a game. “The player wants to understand these new options so that little by little they can get to know the game better. He always wants to go further and that's what we need to offer to retain a customer, which is very different from those games where the customer sits in front of a machine, presses a button or a key and reaches the end. Today the player wants much more.”
Jesus Campos highlighted that each customer has a different behavior and “many people are starting to get involved with live games, which is an advance. But now we live in a new era, where a player can play against another player and no longer against a dealer. The industry is trying to capture the thoughts and taste of the player, who every day wants more interactions with other users," he analyzed.
Vibra, according to Ramiro, is attentive to this movement and it is already clear that the new generation is on the path of greater interaction “and even more towards overcoming stages. Today, the young public is used to buying skins and this is the path we have to take."
"We must offer games where players seek new challenges and win steps, unlike what all providers are still providing. We also need to improve regionalization and the approach to the customer to offer them what they expect,” Atucha concluded.
Source: GMB
