First of its kind in Brazil
Betano celebrates Atlético Mineiro’s double championship with innovative NFT collection
Betano, the online gaming operator and master sponsor of Clube Atlético Mineiro, offers the first NFT collection where every token unlocks exclusive experiences, such as a full day in club’s training facilities, flight tickets to Brazil to meet-and-greet with members of the team, and access to personalized videos by the players, and much more.” The NFT collection marks a first in the online gaming industry, but also a first for our customers in Brazil,” commented Alexandre Fonseca, Country Manager, Kaizen Gaming.
The Atlético Brazilian Champions NFT collection powered by Betano and available on Crypto.com/NFT consists of 50 NFTs in three different tiers.
The first tier, “The Betano effect”, is a unique NFT that offers the owner a full day in Atlético’s training facilities, a training session with some of the players, a one-year Atlético membership, official jerseys and much more. This unique NFT is not for sale and will be awarded to a Betano member upon successfully completing a mission.
The second tier “Golden Edition” includes four NFTs to be auctioned over a 7-day period with a minimum bid of USD 5.000, offering the winners flight tickets to Brazil and meet-and-greet with members of the team, among other things. The last “Silver Edition” tier comprises 50 digital collectibles to be sold at USD 200 fixed price, giving access to personalized videos by the players, official merchandise and more.
“We are thrilled that Atlético Mineiro, the Betano team, has won both the Brazilian Championship and Cup and wanted to offer something unique to our customers to celebrate this fantastic moment. The NFT collection unlocking physical experiences marks a first in the online gaming industry, but also a first for our customers in Brazil,” commented Alexandre Fonseca, Country Manager, Kaizen Gaming.
“We are continuously working to level up the online gaming experience and this innovation is only one of the many that will follow,” added Fonseca.
“We are very happy that through our partnership with Betano and Crypto.com we can provide a different kind of NFT collection. We see non-fungible tokens as passes that unlock experiences in the physical world and that’s what we are bringing here. Atlético has been leading the crypto movement in the Brazilian sports industry and that collection is another step that we take,” said Felipe Ribbe, Head of Innovation at Clube Atlético Mineiro.
Clube Atlético Mineiro is one of the biggest football clubs in South America. Founded in 1908, it has more than 9 million fans worldwide and it's the reigning Brazilian League Champions. Atlético also has a leading role in the sports industry when it comes to crypto initiatives, being one of the first football clubs in the world to launch NFT digital arts and collections.
Betano, is an online gaming operator, part of Kaizen Gaming, one of the fastest-growing GameTech companies in the world. Kaizen Gaming operates two brands in 7 countries: Betano (Portugal, Romania, Germany, Brazil, Chile) and Stoiximan (Greece, Cyprus). Betano launched in Brazil in 2020 and Atletico Mineiro is the brand’s first sponsorship partnership in the country. As a true customer-fanatic, Kaizen Gaming uses technology and data to keep pushing the boundaries of online gaming entertainment and offer unique and innovative experiences to its customers around the world.
Source: GMB
