The sponsorship also foresees that 1xBET will be present on the entire pitch LED and on the competition's social networks throughout 2022. To top it off, it will even earn the right to access the championship's statistical data on an exclusive basis.
FPF president Reinaldo Carneiro Bastos understands that the sponsorship adds greater value to Paulistão. "It is a great pleasure to have 1xBET as Paulistão's exclusive partner. The alliance with a strong and global brand enhances the competition, which will offer integrated assets for the partnership to be a success," said Bastos.
The Paulista Championship will start in January, with 16 teams competing in the first division of the tournament.
Last week, the Paulista Football Federation presented the new brand of Paulistão Sicredi. The new visual identity marks the moment of the biggest State in the country, which will be broadcast on multiplatforms from 2022: Record TV, YouTube, HBO Max, TNT Sports and Paulistão Play.
Created by the agency Tuut, the new face of Paulistão features a typographic arrangement that reproduces the movement of the ball towards the goal.
As with the main competitions in the world, Paulistão Sicredi will have its production centralized, including the generation of images for the games and a unique visual identity, providing a unique experience for viewers.
Source: UOL / GMB
