GMB - What is your assessment of the Brazilian iGaming Summit?
Ramiro Atucha – I really enjoyed BiS, as we had the opportunity to see friends that we sadly couldn't meet in the last two years. The event was excellent, with the presence of many actors from this industry, which allowed us to present our product and find countless business opportunities. So we are very happy to be there.
Vibra Gaming is already consolidated with a brand and product line that has already captivated its customers. What came new in these contacts?
We are positioning ourselves as a company and a team with many years of experience working in the European regulated market, competing with the most important companies in the region. Now, we have the opportunity to bring all of this to Latin America, with specific products for the continent. We are one of the few companies that is investing in brands for the region, such as Popeye and The Phantom, which although global are quite important in Latin America, and El Condorito, well known in all Spanish-speaking countries. We are working a lot with this and doing studies of the different games that people prefer in each country. What were the games that attracted the most customers before the closing of gaming activities in 2005 in Brazil? That's what we're focusing on, looking for what players feel comfortable playing in casinos, with their own gaming experience.
In other words, more than tropicalization, you want to offer local themes!
True, because tropicalization is adapting something from the outside, while what we're doing is creating content in the region taking into account the things that people play in each place. This is our bet and is complementary to away games. My philosophy is that a good game is good anywhere. But when we arrive in Brazil, a country without a gaming sector for many years, it is essential to offer innovative products and not just those that have already established themselves. It's great to offer familiar content and at the same time new alternatives and new games.
Is that what Vibra Gaming is doing?
For sure. Customers need to feel prestigious and the way we find to get closer and closer to an audience that knows what they want and expects new attractions that make them rethink their way of starting to play or dedicate themselves to knowing our options better of games. They deserve our dedication and all our creativity to have a gaming experience that conquers them every day.
What do you expect for 2022, especially in Brazil, where it is said that the regulation of sports betting is close, as well as the legalization of other gaming verticals?
I think it's very good. Despite not being regulated, that doesn't mean that the game doesn't exist. Players will continue to play, but they will not be protected nor does the government receive activity taxes. So, I think regulation is important. We are very attentive to this process and we already have numerous games in development for Brazil and we only hope that this happens to put them on the air. With a little luck, we save time and we will be able to offer all our content to Brazilians and help operators in the work they will have to captivate Brazil.
Source: Exclusive GMB
