ICE VOX (31 January – 2 February) is part of a week-long international celebration of gaming taking place at ExCeL and which also features the world-renowned ICE London exhibition (1-3 February) and iGB Affiliate London (2-5 February).
“Having consulted with our stakeholder community, the challenge has been to deliver the exceptional content that ICE VOX is famous for but in a more user-friendly and flexible format,” Pooja Samani, head of production for Clarion Gaming, explained.
“We have worked to create a focused program that allows delegates to select and participate in more intimate discussions that drive into the details of key business issues, without interfering with their exhibition and meeting schedule on the show floor. This way they can participate fully in the totality of the London experience. Providing focused topics with a targeted audience over general content has been the driving force behind the new agenda,” Samani added.
ICE VOX speakers and attendees will have access to a revamped VIP networking experience in the new World Pavilion space, with access reserved only for speakers, attendees and their guests. This gives attendees the opportunity to meet and bump into the industry’s ‘who’s who’ in ICE VOX, helping to filter networking opportunities from the ICE attendees on the show floor.
Each of the 12 Masterclasses in the program across 1-2 February has been capped at 50 participants in order to facilitate more valuable discussions.
Masterclass programme:
Tuesday 1 February
(1) Customer journey land-based: How customer psychology can shape land-based and retail experiences
(2) Customer journey online: Transforming your team operations to produce an enhanced customer experience
(3) Safer gambling: Effective interaction and intervention
(4) US Masterclass: A blueprint to effective regulator and operator relationships
(5) Customer acquisition: Successfully structuring partnerships
(6) Global market roundtables
Wednesday 2 February
(7) Digital transformation of the casino floor: Creating the next gen contactless experience
(8) Vertical integration: How to successfully operate a full product portfolio
(9) Reputation Management Masterclass: Anatomy of a crisis
(10) Creating the next Starburst: How to build a blockbuster slot
(11) Crime, fraud and esports: Managing risk in the esports landscape
(12) LatAm Masterclass: Operational, strategic, and regulatory ‘musts’ of doing business
]Source: GMB
