The company's objective is to transform the betting market in Brazil with the proposal to simplify this market through a user-friendly, intuitive platform without any type of lock. In addition to the instant cashout via the pix, the bookmaker is also releasing bets of just one R$ 1.
The platform has been investing in a differentiated business model that prioritizes speed of payments, with quick cashouts. The campaign for the launch of Betpix365.com has been broadcast on social networks and offline media, which has yielded 50,000 logins to the company in just two days of operation.
The bookmaker also invested in a contract estimated at R$ 2 million (USD 360k) with former football player Adriano Imperador, as a poster boy.
With a million dollar budget, Betpix365.com is closing partnerships with big names and companies. Thus, the firm hopes to reach 200 thousand logins this year. To place bets within Betpix365.com, simply register on the site and accept the rules and terms and conditions.
Sports betting has become a consolidated activity that grows 11.5% each year. In 2020, according to data from Grand View Research, the global market was valued at USD59.6 billion - it could reach as much as USD127.3 billion in 2027.
In Brazil, with the regulation of sports betting, the country could become one of the main markets in the world, taking into account the size of the population and the passion of the Brazilian people for sports.
By the end of 2022, the bookmaker will invest R$ 100 million reais (USD 18m) to boost its growth.
Source: GMB
