To change you have to be brave, so when we decided to renew our brand image - in order to faithfully reflect in our branding the stage we are living as a company - the figure of a fox came to mind, as a faithful exponent of a Latin American essence.
With cunning, closeness and a great capacity to adapt to different territories, this animal represents our vision of work and commitment to this region, which is about to close a challenging year, during which we are faced with unprecedented external conditions.
But in crises, needs are born, as well as ideas and creativity. This prompted us to go even further, beyond our limits. And we are currently in a place we never thought we were. And the best thing about all this is that our drive and courage are focused in the face of what is coming soon for Latamwin. We are the foxes of the industry.
With the end of 2021 already in place, it is a good exercise to look back and identify those moments that will be engraved in the history of the industry.
The Good: Meeting again
After two years without face-to-face events, the industry had its first Networking meeting at SAGSE Miami. The instance was marked by health protocols, but that did not stop collaboration, the exchange of ideas and the desire to strengthen ties with customers and suppliers.
We greatly value networking with longtime colleagues. But this time, we highlight our meeting with various startups linked to our activity, which posed us a great challenge regarding the role of innovation in the sustainability of our industry. We will continue to open conversations and listen to what others have to say to continue improving day by day.
But this is not all! We are already preparing our presence in Mexico, Buenos Aires, Brazil and Peru. All those events that bring us together and allow us to broaden our views on this business that we are passionate about make us feel proud to be there, showing that as Latamwin we have no limits. In addition, we are eager to tell about our advances and ways of looking at the industry in this new scenario.
The Best: Adaptation
Undoubtedly, difficult times give us the opportunity to put ourselves to the test, and - already when we see the pandemic from a little more distance - we can say with some pride that the industry has passed this ordeal. I have no doubt that all companies knew how to reinvent themselves and find opportunities, through effort and creativity.
The same thing happened to us. Thanks to our ability, to our cunning worthy of a fox, we were able to continue with the regional expansion plans, always on the basis of a well-drawn roadmap, with a long-term look that puts quality, the incorporation of the good practices and certifications.
Cristhian Vargas
Latamwin Business Developer Manager
