Simon Noble was there when it all started. Some 20 years ago, he worked at Intertops and saw the first online wager make its way through the World Wide Web and set in motion the cogwheels of machinery that would grow into a multi-billion dollar market before long. Today, Simon brings his expertise to Champion Sports, a supplier of premier sports betting software, and he finds himself in the right place to shape the future of the entire industry.
Looking south, he sees Latin America as an opportunity as a few markets are already on the move down there. “Undoubtedly there is enormous potential – Brazil for example is the sixth most populous country in the World, where sports betting accounts for an estimated 95% of the local market, but there are challenges for foreign operators looking to enter Latin America. First and foremost, it will be heavily dependent on the enabling legislation and the applicable levels of taxation”, says Noble.
Executive explain that “H2 Gambling Capital last year estimated that sports betting gross win for offshore operators from Brazil were worth R$169.8 million (US$32 million)”. “They anticipate that this could rise to upwards of R$2.39 billion (US$451.73 million) in a gross win by 2024 within a proper regulatory framework and taxation structure”, added Noble.
“At Champion Sports, we are aiming to prioritize the markets with the biggest potential and will focus our efforts on them. We see the key to success in Latin America in working with strong local partners using a localized, bespoke version of our premium sportsbook solution to provide a seamless betting experience for players across an extensive range of in-play events and markets from the most popular local leagues and cup competitions”, concluded Sports Product Director of the company.
Source: GMB / Gambling News
