Aiming to tap into its market leading, proprietary programmatic advertising solution, Sportradar say it will “connect its global network of betting operators with Forza Football in order to reach its audience of highly engaged, sports fans and create long-term commercial relationships.”
Additionally, Sportradar aims to utilise its knowledge of bookmakers' marketing requirements to “optimise Forza Football’s advertising placements,” prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform.
The partnership aims to provide Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through the company’s proprietary DSP.
As well as working with Forza Football to maximise its advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing it with “the tools to further develop its content offering.”
Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business. We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, commented: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.”
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be,” Arnesson concluded.
Source: GMB
