Through the partnership, Microgame’s current and future customers will have access to Genius’ official live sports data and pricing, driving fast and reliable in-play betting products for major sports. This includes the English Premier League, Euroleague basketball, LigaMX, NASCAR and a full range of FIBA and FIVB competitions.
Microgame’s broad Italian market customer base includes Goldbet, Betaland and Betflag. Genius Sports Group was named Italy’s best Sports Betting Supplier at the 2020 EGR Italy Awards.
Jack Davison, Chief Commercial Officer at Genius Sports, said: “The Italian market has been a hub of major investment for Genius Sports in recent years, from hiring, to product development and official rights acquisitions.”
“Partnering with Microgame, another respected supplier in the region, is expected to further our local reach and will enable over 25 new sportsbooks to unlock additional in-play engagement and revenues,” Davison added.
“The partnership with Genius Sports Group is an important step in the continuing development of our sportsbook. Adding the Genius data service will further improve top-quality event coverage for our customers, ensuring a better player experience and additional revenue opportunities,” Marco Castaldo, CEO of Microgame commented.
Source: GMB
