“Since the announcement, we have felt a great deal of reciprocity among the fans. Proof of this is that our social networks have grown by 30% in the number of followers since then. We created a special page for ‘tricolores’ within the site and those who registered won a bonus. There was great support, and this reinforces the fans' engagement with Fluminense's partner brands,” said Angelo Alberoni.
This was the fourth partnership closed by Fluminense during the COVID-19 pandemic. The contract was signed for 12 months, between February 1, 2021 and January 31, 2022. In the budget for 2021, THE ‘Tricolor’ projects R$ 34.7 million in sponsorships / royalties.
At this point, it is worth remembering, Flu is without a master sponsor, something that extends since 2018, when “Valle Express” had the contract terminated for non-payment. Betmotion's Country Manager valued the Tricolor brand.
“Fluminense is one of the biggest clubs in Brazil. It has history, titles, idols, and an extremely engaged crowd. The partnership goes far beyond sponsorship on the shirt. We are invested in joint activations and one of the factors that led to the settlement is precisely the fact that the current board of directors is available for actions. Who will win with this is the fan,” said Alberoni.
Betmotion operates on several fronts and works with more than 40 providers, having more than 3,500 games in different areas, such as sports betting, bingo and casino, among other activities.
“Betmotion is a company with Brazilian DNA and aims to promote national sport. We want to intensify this in this pandemic moment and the agreement with Fluminense only reinforces our position. In addition to Flu, we have other initiatives such as sponsorship at NBB (Novo Basquete Brasil) and the brand ambassadors: Cristiane, in women's football, and fighter Mackenzie Dern. Last year, we were on the stream via the Brazilian Women's Championship A1 and Stock Car, on open TV,” added the executive.
Source: GMB / LANCE!
