This agreement will allow Codere to advance in its strategic project of international expansion and brand consolidation, thanks to its visibility in the different marketing and promotional actions planned together with the club.
For Carlos Sabanza, Codere's head of sponsorship, “this agreement represents an important commitment by the company to this strategic market and to boost our gaming offer at the local level.”
The agreement with one of the main team of Mexico's Liga MX adds to the one that the company already has with Real Madrid CF, as Official Betting Partner, since 2016. Beyond the passion for sports, Codere shares its international vocation and the values of fair play, striving for excellence and leadership on the playing fields.
For Pedro Esquivel, executive vice president of the Monterrey Rayados A.C. Football Club, “it is a pleasure for CFM to begin a relationship with an international brand like Codere, which will help us both to continue consolidating our growth and achieve our goals. We believe in long-term alliances with business partners who share our values and objectives, for which we thank Codere for their trust and we are sure that great things will come for the future.”
For his part, Alberto Telias, Codere Marketing Director, points out that “the agreement with Rayados de Monterrey is an extremely exciting project. We believe that we have common brand values, which we want to exploit together. Partnering with such a successful and important team as Rayados, after a period of pandemic with great impact on the game -not only due to the closure of the rooms, but also due to the postponement of sports competitions at a global level-, is the confirmation of the strong proposal that Codere has for Mexican players.”
The company will continue to grow its entertainment offering in the Latin American market, especially in Mexico, where it will focus its efforts and investments.
Source: GMB
