The team, known as ‘Coelhão’ (Rabbit), enjoys the sympathy of fans from other clubs and comes from a spectacular season, guaranteeing access to the Serie A in 2021 and reaching the semifinals of the Copa do Brasil, where it was eliminated by millionaire Palmeiras offering many difficulties to the São Paulo team.
With almost 109 years of history, the club maintained its players structure for the season that begins on Saturday (26), with the first round of the state’s championship, with emphasis on the maintenance of coach Lisca, who led the team in important results in a complex year because of the pandemic.
And on Saturday, the team will have a new addition to its uniform, the Dafabet logo. The company that already sponsors teams like Celtic in the Scottish Premiership, Cadiz in La Liga, Burnley in the Premier League and Norwich in the English Championship, arrives at its first club in Latin America in a demonstration of strength and expectations about the Brazilian online sports betting market.
John Cruces, head of sponsorship at the company, celebrated the deal. “We are proud to sponsor América FC. This is our first step in Brazilian football, and I hope it will help us to increase our recognition in the Latin American region. We are looking forward to a great partnership.”
Kasper Trier, Marketing Director for Latin America, added: “We are very excited about the partnership with América Mineiro, recently promoted to Serie A and with the States’ championship starting this weekend. 2021 will be an exciting year for the club, fans and Dafabet.”
“In our meetings with América FC, we came across people with similar ideas, who share our passion for the sport and who showed a good understanding of the digital opportunities for América FC and its fans,” Trier added.
“United by the same passion, we are certain that our customers in general, and America's fans in particular, will find the most competitive quotes, offers and promotions on our website," he concluded.
About América
Called the ‘Coelhão’, América FC is the only team in Belo Horizonte with its own stadium, the modern Arena Independência. Founded in 1912, the club has revealed great talents for Brazilian football and is respected by great local and national opponents. Its tradition has earned it the status of a club adored by many and hated by a few.
The team won the runner-up in the 2020 B Series, losing the title to Chapecoense in the tiebreaker criteria, due to a single goal difference. With the return to Serie A of 2021 guaranteed, the club promises to do well in the elite of national football, which will once again have two clubs from Minas Gerais.
About Dafabet
A leading operator worldwide, it is the proud new partner of América Mineiro and many other clubs and sports around the world.
Passionate about sports, Dafabet seeks to offer the highest odds in the Brazilian sports betting market and a welcome bonus of up to R$ 600 for sports, in addition to a large offer of casino games.
Source: GMB
