Infoplay - What distinguishes Zitro Digital games, what are the features that characterize these games?
Johnny Ortiz - We started from an overwhelming success of our products in the land-based halls. Link King, Link Me, 88 Link and so many other games that are extremely popular and recognized in casinos around the world, are being claimed by players, and also by operators, to be available not only in physical casinos, but also so that they are available to the players at any time through their mobile, tablet or computer. This growing demand has led us to increase investment in our digital business.
Furthermore, at Zitro Digital we continue working to cover another aspect of the online market, beyond the B2B channel, which is the B2C social game. Very soon we will present a new social casino in an exclusive application where, for the first time, all our great successes of videoslots will meet, covered by multiple functionalities that will provide playful content, and the emotional gratification, not financial, of winning. All these games will contain the essence of the games that have triumphed in so many casinos around the world but presented for the mere entertainment of the user.
Finally, what distinguishes our games from those of the competition is our accurate math, combined with highly attractive sounds and graphics created entirely at our Technology Campus in Barcelona, and we are happy to be able to offer them not only in face-to-face casinos but also to through the Online and Social channels.
The company hase just announced the launch in Colombia, how long have you been preparing this path? What new markets is Zitro Digital prepared for?
Colombia is a very attractive market because it is one of the first countries in Latin America with a solid regulatory framework for online gambling and an interesting growth potential. To this is added that Zitro games are known and very popular in the land-based rooms, which is why for us it is a market of great value.
Thanks to the fact that we now have all the necessary certifications, Colombian operators will be able to multiply their possibilities of cross-marketing of both channels. Colombia will be joined by other markets that we will announce as we obtain the certifications and comply with the required and specific regulations of each one of them.
How have you strengthened the company at the R&D level for this new path of the multinational?
To begin with, we have provided Zitro Digital with more resources. We have increased the economic investment, but we have also implemented changes in the structure of the teams and improvement of internal processes. This will allow us to advance in a faster and more efficient way when adapting the games of the land-based markets for online. And we can already see the first fruits of these changes! We count on being able to share many more news during this new year.
What are your goals in the first half of 2021?
The first quarter of the year is key for Zitro Digital. We are about to launch our best game of all time: Link King for online casinos, and on the other hand I am very excited about the big news in the field of social business: our new social casino! As you can see, this year will be another year of great news!
Source: Infoplay
