PlayStar Casino will use GiG to power its new casino offering to enter the limited licence New Jersey market, having recently partnered with Oceans Casino Resort to secure market access in New Jersey.
The agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years with expected launch in Q4 2021.
PlayStar Casino is a privately owned company founded and operated by Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and EVP Adam Noble (ex Yggdrasil and Play’n’go).
“Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner,” said Adam Noble, Co-Founder and EVP of PlayStar Casino.
“We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA. PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market,” Noble added.
“Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year,” Noble concluded.
Richard Brown, Chief Executive Officer of GiG, commented: “It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team.”
“This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative iGaming brand in the US and we are confident that it will be a successful partnership,” Brown concluded.
Source: GMB
