The Copa do Brasil lived its last weekend the great final of the competition, where Palmeiras became four-time champion. But it won't even give the public time to miss the most popular knockout tournament in national football. The 2021 edition has already started on Tuesday (9) and promises to extend until the end of the year, with the final game expected in October. In addition, this year's Copa do Brasil also brings another novelty: a new sponsor enters the field not only for 2021, but also for 2022: Sportsbet.io, the world's leading cryptocurrency betting site.
The contract was signed on Monday (8) and is already valid, even, for the games that take place in this first week. The partnership includes not only the collaboration between the two brands, but also exhibition on signs (leds and static), panels and rugs on the pitch, in addition to the traditional backdrops and actions on digital channels.
For Justin Le Brocque, Head of Marketing at Sportsbet.io, the partnership is one more bridge with the fan in Brazil and a reason for pride: “We know the importance of the Copa do Brasil for the Brazilian football scene, and this partnership is something to be truly celebrated, as it brings the main element that makes this sport so dear to everyone: emotion.”
“The concept of emotion is precisely the engine that also makes sports betting so attractive, making it more fun for fans. I strongly believe that this partnership between us and the Copa do Brasil will bring even more excitement to the public. And, for us, from Sportsbet.io, it is a great pride to support the competition and be part of the fan experience,” said the representative of the company.
Sportsbet.io is increasingly consolidated in the Brazilian market. In addition to numerous promotions aimed at the fans here, the brand already has other activations in the country, such as sponsorship of Flamengo, Imperial CS: GO, and presents former five-time world champion Denílson as its official ambassador in Brazil. Globally, the bookmaker prints the shirt of Watford and Southampton, in addition to being a betting partner for Arsenal, all of them teams of traditional English football.
Source: GMB
