Soft2Bet’s new PR Director will play a key role in the promotion of its 30+ portfolio of popular operator brands, including recent launches such as the gamified sportsbook Betinia and the cabaret-inspired casino Winota.
The platform provider’s ongoing international expansion is facilitated by the prestigious SGA and MGA licences it currently holds, with further certification from within the EU expected to follow in the near future.
Commenting on the appointment, Soft2Bet CEO Boris Chaikin said: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director.”
“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board,” Chaikin added.
Hamza Afifi, PR Director at Soft2Bet, added: “From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me.
“Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far,” Afifi concluded.
Soft2Bet has entered Brazil in 2020 after the country moved to speed up the launch of its regulated sports betting market.
Source: GMB
