Sports experience is evolving around the world, and the latest partnership between LeoVegas.news and AS Roma is a continuation of this evolution. As a result, AS Roma fans will be able to find all news surrounding the team’s products in a single place, along with reports on the latest game results and highlights that may be of interest to sports bettors.
LeoVegas.news will get its logo signed into Stadio Olimpico, AS Roma’s home stadium, and thus increase brand awareness. Similarly, LeoVegas.news will further have access to AS Roma digital content as well, all in the pursuit of an exclusive entertainment experience for football fans, as per LeoVegas.news head of marketing Adele Incerti.
“LeoVegas.news was created with the aim of giving football fans exclusive and entertaining content. We are proud of this new partnership with AS Roma, not only because it allows us to add to the quality of our offering but because it also allows us to work alongside one of the biggest teams in Italian football and further gain the trust of our public, positioning us as an infotainment service that stands out for the quality of its content,” Incerti comments.
In 2019, Italy’s advertising and communications regulator Autorità per le Garanzie nelle Comunicazioni (AGCOM) banned all direct and indirect gambling advertising, sponsorship and promotional communications.
However, innovators such as LeoVegas have found out new ways to establish a good brand name while achieving full compliance with the AGCOM’s new statures.
Effectively, LeoVegas.news is creating value for sports fans and allows AS Roma fans to engage with a meaningful platform that keeps them informed on anything sports-related without incentivizing them to gamble.
Source: GMB
