The global partnership will see 1xBet and ESL work together to improve the overall experience for eSports players and fans. Planned innovations will include bringing special custom segments, such as data-based player impact cards, match predictions and custom maps throughout the year on both CS: GO and Dota 2 broadcasts.
ESL Gaming is the largest eSports and gaming lifestyle company in the world, and is part of MTG, the leading international digital entertainment group. Since 1994, the company has been shaping the industry and leading eSports and gaming innovation on a global scale through the most popular video games, with numerous online and offline eSports competitions, and through premium gaming lifestyle festivals.
“We are delighted to have joined 1xBet for the first time in what is a truly global partnership. Here at ESL, experiences are at the heart of what we do, and we have no doubt that this remarkable partnership with one of the largest bookmakers in the world will improve the ESL Pro Tour CS: GO experiences for players and fans around the world,” said Jasmin Haasbach, Global Director of Brand Partnerships at ESL.
The company operates high-level international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other prominent stadium-sized tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack gaming lifestyle festivals - which feature everything about games under one roof.
1xBet already has extensive experience in the eSports sector and was recently crowned eSports Operator of the Year at the SBC Awards 2020. Founded in 2007, it is one of the world's leading bookmakers, developing long-term global partnerships with important football clubs like FC Barcelona, as well as major football leagues such as Serie A and LaLiga.
Founded in 2007, 1xBet is one of the most progressive companies in the sector, with offices in Europe, Asia, Africa, and Latin America. Every month, 1xBet offers its customers tens of thousands of online sporting events - both before kick-off and in live mode. Players can also bet on more than 2,000 events across 25 eSports disciplines, including Dota 2, CS: GO, LoL and many others.
“There is no better way to start 2021 than to continue working to improve the successful launch of our already extensive eSports offering. We are happy to have secured this exclusive partnership with the category's global leader in space,” said Alex Sommers, 1xBet spokesman.
1xBet has the experience of cooperating with eSports organizations such as NAVI, Cascade Esports, Pro100, CIS Esports League and HellRaisers Esports.
“The ESL Pro Tour circuit is the definitive professional CS: GO competition, and we are excited to become the first global betting partner here. There is no doubt that our partnership with ESL will allow us to expand our eSports footprint within the global eSports community,” concludes Sommers.
Source: GMB / Site de Apostas
