The alliance with Chile’s National Team will last until December of next year, so the leading site in sports predictions will accompany ‘La Roja’ throughout their qualifying journey for the FIFA World Cup Qatar 2022. For Betsson, the Chilean national team represents an outstanding brand not only at the sports level, but also has a strong component at the social level.
For this reason, this new sponsorship aims to increase the reach of both brands and form a closer relationship between the fans and Betsson, generating growth opportunities for both ‘La Roja’ and the bookmaker.
For the Chilean National Team, Betsson is considered an outstanding international brand positioned as one of the leaders in terms of online entertainment, a trend that has been increasing in the country. In addition to this sponsorship, Betsson has as its brand ambassador Iván Zamorano, the legendary captain and fourth highest scorer in the history of ‘La Roja’.
“The passion that Chileans have for football is one of the strongest we have seen in Latin America. Through this alliance with the Chilean National Team, we want to give added value to football fans in the country, support La Roja in the Copa América and be part of the exciting trip to the World Cup, sharing the hope of seeing Chile qualify for its tenth world championship,” said Andrea Rossi, Betsson's Commercial Director for Latin America.
Meanwhile, Javier Villanueva, General Manager of Mediapro Chile, company that holds the commercial rights of the Chilean National Team, pointed out that “our focus is to incorporate innovation into La Roja's sports sponsorship and what better way to do it with a global brand like Betsson. Today we have a differentiating and global strategy that Mediapro proposed when it licensed the commercial rights of the Chilean National Team.”
Similarly, from the Chilean Football Federation, its Marketing Manager, Sebastián Iturriaga, stated that "we are very happy to have Betsson as the new digital sponsor of La Roja. It is a company with a great presence in sport worldwide and with significant growth in recent years. Undoubtedly this alliance will be beneficial for both parties."
Source: GMB
