JUE 28 DE NOVIEMBRE DE 2024 - 23:35hs.
African market

BtoBet defines strategic partnership with Soloti Gaming

BtoBet, part of Aspire Global, has announced a strategic partnership with Soloti Gaming to power its Nigeria-based flagship brand Frapapa, as the company eyes a multi-jurisdictional presence in Africa. BtoBet’s Neuron 3 platform will be at the core of the company’s operations on both its digital and extensive retail network. “I am sure that this will be the start of a successful partnership,” commented Sabrina Soldà, BtoBet’s Chief Marketing Officer.

Committed to offer the best products to their players, the partnership will see Frapapa delivering a full portfolio of sportsbook products ranging from local to international sports, including a wide selection of pre-match and in-play offerings, an extensive selection of virtual sports, esports, and jackpots.

This will be coupled by a very broad selection of gaming products including online and live casino, and diverse selection of lotteries.

Commenting on the partnership, Layi Olayinka, Frapapa’s Chief Operating Officer said: “Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements. I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments.”

“We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets,” Olayinka added.

Sabrina Soldà, BtoBet’s Chief Marketing Officer commented: “We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry. The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics.”

“I am sure that this will be the start of a successful partnership, and look forward for future collaborations,” Soldà concluded.

Source: GMB