Photo: Lucas Figueiredo/CBF
Photo: Lucas Figueiredo/CBF
After announcing the sponsorship of the Copa do Brasil, Sportsbet.io signed a partnership with Supercopa do Brasil for the big decision game about who is the best team in Brazil. In addition to being a sponsor of Flamengo, the company placed its brand on the rugs, appearing beside the goals and on the led boards. Commercials were also aired to reinforce the brand's presence in the sports betting market in Brazil, one of the fastest growing in the world.
The world's leading cryptocurrency betting site stood out in 2020 by sponsoring Flamengo in the Brazilian Championship, whose cup was raised on February 25th. This weekend's derby further strengthened the Sportsbet.io brand not only because Flamengo won the Brazilian Super Cup, but also due to the company's strong exposure.
Justin Le Brocque, Head of Marketing at Sportsbet.io, pointed out that the game was a unique opportunity. “Having Flamengo in this important dispute is already a great appeal to our brand reinforcement policy, since our partnership since 2019 has been very successful. Now, with another title, in an exciting game, we confirm the importance of the choice we made in 2019 for a partnership full of successes. In addition, sponsoring a key match that decides the best team in Brazil, bringing together the Brazilian champion and the champion of the Brazilian Cup is extremely exciting. Making a presence, activating, and creating attractions for customers is what moves us,” he said.
Le Brocque's statement explains the movement that the brand has prepared for its users on the website platform. In addition to the normal in-game bets, three new special markets have been created for the bettor to place their bets. And the result could not be better. According to the Head of Marketing at Sportsbet.io, the movement on the website exceeded expectations, placing the bookmaker in a prominent position in taking advantage of a single match decision.
This was another activation of Sportsbet.io in the search to innovate in the Brazilian market. In addition to numerous promotions aimed at Brazil fans, the brand already has other activations in the country, such as sponsorship of Flamengo, Imperial CS: GO, and presents former five-time World Champion Denílson as its official ambassador in the country. Globally, the bookmaker displays its brand on Watford and Southampton jerseys, in addition to being a betting partner for Arsenal, all of them teams of traditional English football.
Source: GMB
