“The renovation shows that Sao Paulo has credibility in the market, that's what made Betsul extend the partnership. We are happy and satisfied with the new sponsorship. Other negotiations are still underway within the new policy of enhancing our brand,” said club’s President Julio Casares to the ‘Tricolor’ website.
The club that plays local games at mythical Morumbi stadium will stamp the company logo on the shorts of the men's, women's and basketball teams. The Betsul brand will already appear in this Paulistão championship.
The agreement celebrates the good relationship between the parties. The contract with Betsul had ended in February, but Sao Paulo kept talking and managed to make a new commitment with the betting site.
Eduardo Toni, Sao Paulo's marketing director, said that the club is still looking for new sponsorship deals for the uniform. It is worth mentioning that the club has been without master sponsorship since the departure of the bank Inter, in February this year.
“We are talking to various market segments and partners to help us boost and reposition our brand. Betsul is an example of this. Sao Paulo has to look for sponsors who understand the size of the club, and that is what we are doing,” said Toni.
Betsul is one of the best sports betting sites in South America, developed to meet the most demanding bettors and fans. The website offers a simple, intuitive, and secure interface for the bettor to have fun at will from various betting modalities and an extensive list of sports.
With idol Falcão, the greatest futsal player of all time, as brand ambassador, Betsul also represents the Brazilian arm of Gambling for Change, an organization that intends to revolutionize the sports betting market worldwide.
Called ‘Jogo do Bem no Brasil’, the initiative allocates a sum of the amount collected with bets on the site to a cause or social institution. This does not imply any additional cost for the bettor, it is Betsul that allocates a percentage of its profit to do good.
Source: GMB
