GMB - I would like you to present eGaming Curaçao to the Brazilian market
Daniel Correia dos Santos - eGaming Curaçao is a Portuguese company based in Lisbon, which has been operating in the iGaming market since 2016 and focuses on providing solutions for gaming operators in the process of obtaining their online gaming licenses, in addition to providing complete consultancy for the creation of its international corporate structures.
The full support that eGaming offers includes the creation of offshore companies, the creation of companies in the European Union, the opening of international bank accounts and the application for issuing a gaming license in Curaçao, Malta or the Isle of Man.
In addition, eGaming takes care of the compliance process with technical requirements and supports the integration of gaming websites with payment methods.
As we have many customers who wish to enter this market, I also highlight that eGaming provides business consultancy to help them launch new operations both in Brazil and in international markets.
The Brazilian market is one of the most important for our company, that's why eGaming has been operating for some years providing consultancy to Brazilian operators and also international ones with an interest in the Brazilian market.
eGaming Curaçao talks about turnkey solutions for the operation of gaming sites. What does this cover?
eGaming offers a complete solution that covers, as already mentioned, since the incorporation of companies in different jurisdictions, opening of international bank accounts, integration of payment methods and application for online gambling licenses. It is a turnkey as it guarantees the complete administrative structure so that the customer immediately begins to operate its operation.
Our solution is made to simplify the lives of our customers as much as possible. We just need the client to send us the documents of the partners who will be part of the structure and the rest of the work is done by our team, which has extensive experience in solving all stages of the process.
It is worth mentioning that the client has multilingual consultants available via email, whatsapp and skype to answer all their questions and always keep him updated on the progress of his process.
We work in this way because we want our customers to be able to focus on critical points of the business, such as: choosing the most appropriate gaming platform, marketing actions, customer support, etc. That is, at points that are fundamental to the success of your operation.
What are the main steps in a gaming site start-up process?
First of all, it is essential that the site is licensed in some jurisdiction that has credibility in the gaming market. For new businesses, we usually indicate that the license is issued in Curaçao, as the process is simpler, faster, and cheaper than in other jurisdictions.
Second, it is important to offer payment methods popular in the market, such as Astropay, Neteller, Skrill and many others, thus allowing the site to receive deposits online. However, to integrate payment methods, the site must be licensed, as this is a requirement made by all payment methods on the market.
In addition to these two points, other strategic doubts may arise on the part of our customers. To help answer these questions, we offer a business consulting service within our package. We want to help the client to be successful in its operation and we do this through various actions, such as: support for contracting and negotiating with gaming platforms, support for the identification of payment methods, presentation of game providers and much more.
It is important to note that our goal at eGaming Curaçao is to create long-term relationships with our customers and that is why we are always open to help when necessary.
How long does this process of creating the corporate structure and issuing the license usually take?
Unfortunately, the online gaming business is not immune to the impacts of the COVID-19 pandemic. Before the pandemic, it was possible to cover all points of the structure's creation in up to 60 days.
With the pandemic, the jurisdictions responsible for issuing licenses are experiencing the same situation seen in so many other countries around the world: frequent quarantines and lockdowns to control the speed of contagion of the virus.
This ended up impacting everyone involved, making the process take an average of 120 days to complete. Our expectation is that the situation in Malta, Curaçao and Isle de Man will be closer to normal in the second half of this year.
How to present eGaming Curaçao to potential customers?
We always like to reinforce that we are a turnkey solution for licensing betting sites. We have years of experience and know how to solve all customer problems. We know the Brazilian market very well and we can help both in issuing the license and in strategic issues related to the operation in the country.
We work together with our clients for the success of their operations and since the beginning of the commercial relationship we have tried to offer customized solutions according to the client's needs. To make the commercial relationship even closer, since December last year, we offer a free consultancy for customers who come to us through our website - egamingcuracao.com.
Before signing any commitment between companies, we set up a client meeting with one of our specialists to understand their needs, explain in detail how our services work and present a specific solution for their business. This strategy was adopted exactly to make clear our commitment to support gaming operators and help them succeed in their operations.
Where do main customers of eGaming Curaçao operate?
The main customers of eGaming Curaçao operate in Brazil and India. This year we started an expansion plan that, in addition to strengthening our presence in these countries, will offer our services to customers in Latin America, Russia and China.
For the success of this plan, we made a general overhaul of our brand and product. In January we launched a new version of our website, translated into five languages (Portuguese, English, Spanish, Chinese and Russian), a new service flow and several relevant content to answer questions about the online gaming industry.
In addition, we now have multilingual customer service and dedicated account managers, whose role is to provide complete visibility of the progress of the process to customers via whatsapp, email and skype.
It is a very aggressive strategy, and we are already reaping results mainly in the Brazilian market and in other countries in Latin America.
It is important to know the player. How do you analyze the Brazilian player and how to offer him experiences and games that meet his expectations?
The Brazilian player is gaining maturity in recent years with the popularization of online bookmakers. However, they are not yet as mature players as players from England, Portugal, and Spain.
Not being mature is not a bad thing. In fact, this indicates that there is still a very large space for growth both in sports betting, with customers betting higher values and more frequently, and in other verticals, such as slots, poker and casino in general.
In order to meet the expectations of Brazilian customers, who are increasingly demanding, it is necessary that the sites have not only the basic package, which is a robust gaming platform, payment methods adhering to the public, a good variety of sporting events and games popular casino games; but also that sites offer new solutions that can differentiate your business from the competition.
Examples of solutions that differentiate websites are: personalized service process, creative betting markets, streaming sporting events, live casino, eSports and much more. We believe that, in Brazil, football will still be the flagship of betting sites for a long time to come, but there are undoubtedly many other opportunities on the table for gambling operators to seek their rapid and sustainable growth.
Brazil still does not have regulated gambling. How does this impact the work developed by eGaming Curaçao?
Brazil is a market located in the so-called “gray zone”, which are those jurisdictions that do not have their own gambling license but allow the operation of online bookmakers licensed in other jurisdictions. Canada, Australia, and several European countries are also considered to be part of the “gray zone”.
Exactly for this reason it is essential that the entrepreneur operating in Brazil or who wants to start his operation in the country seeks a solution to license his operation in a jurisdiction recognized by the market.
The gambling license issued in Curaçao, for example, brings the security that the customer needs to operate in the Brazilian market. In addition, it is worth mentioning that, in order to offer payment methods, having a gaming license is mandatory, since companies only accept integration with licensed sites.
With the Curaçao license, it is possible, for example, to sponsor sporting events, sports teams and do marketing actions in Brazil and other countries in the "gray zone". It is common to see gambling house logos on football team shirts, for example.
Another important point is that having its website licensed, the operator is able to expand its operation to dozens of other countries around the world, such as Argentina, Chile, India, African countries and many others. In other words, this is an investment that, in addition to the legal issue, brings strategic opportunities for the company.
Do you think that the regulation of gambling in Brazil will come soon?
The discussion of the regulation of gambling in Brazil has been going on for some years and until today it has not left the paper. Discussions are taking place, and this is essential for the country to be well-grounded when it finally moves ahead with regulation.
But, if we consider the current context of the country, we believe that this whole process should take some more time. This is a sensitive issue, which impacts different interests and there are doubts as to whether it will be treated as a priority at this time.
But it is important to note that the discussions have never been as hot as they are now. For this reason, we always reinforce with our customers that this is a key moment to enter the Brazilian market.
Starting the operation as soon as possible, when the regulation is implemented, the business will be more robust to make the adjustments and investments that will probably be required for its authorization to operate in Brazil.
Source: Exclusive GMB
