BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry with 20 years of experience. The company was acquired by the leading iGaming supplier Aspire Global in September 2020. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, commented: “The eSports vertical is increasingly registering a growth in its marketshare, especially since its player demographics are distinct from those that characterise the standard legacy sports betting vertical.”
“Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the eSports vertical,” Soldà added.
Oddin is a B2B provider of eSports odds feed, risk management, and iFrame solutions. It delivers the most engaging eSports betting experience with industry-leading uptime and number of live markets. The solution boosts engagement, drives volume, increases margin, and thus accelerates profitability.
Marek Suchar, Head of Partnerships at Oddin stated: ”The way we think about eSports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry. I am extremely glad to partner with their team to deliver our vision to the vast network of their partners.”
“From the very beginning, we believed that eSports betting has the potential to become an important vertical for all the operators. This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our eSports betting experience is made available to hundreds of operators,” Suchar added.
Oddin’s solution is only achievable by a combination of state-of-the-art technologies, advanced data science and machine learning algorithms, experienced traders, and official data. The team has more than 50 years of combined experience in betting and eSports, successfully doing business with the most complex platforms globally, including Betfair Exchange in the past.
Source: GMB
