GMB - I would like you to introduce Betting B2B and what led you to found a strategic consulting company to serve the gaming and betting market.
Guilherme Bucchi - Betting B2B exclusively serves operators in the betting industry (sports, eSports, casino, and poker). It was created to assist operators in establishing a viable operation in the Brazilian market. Even before the creation of the company, we already worked directly for multiple sports betting firms and casinos, and from about five years ago the demand has increased a lot due to the movement of large European and Asian companies to the Brazilian market. With that, we gathered our experience of more than 10 years in the LatAm betting market and formed a team with different specialties. Today we have product specialists, sponsorships, affiliates, media, and we always join forces through strategic partnerships.
In other words, was the company born when it identified that some operators seeking to enter Brazil had difficulties implementing their strategies?
In fact, this was the reason for expanding our team and our experience, working on several projects with operators, which allowed us to meet great professionals with different experience, but indispensable for the betting industry, and now Betting B2B has a team of 7 people. In Latin America, and especially in Brazil, it is very important to tropicalize the operation, and we have seen many large operators arriving and leaving Brazil without results, as they bet on strategies that worked in Europe or Asia, but do not work here.
So, is Betting B2B a commercial consulting or marketing company?
We currently divide our operation into two major business fronts that complement each other: consultancy and marketing. The idea from the beginning was to offer product, operation, marketing, and affiliation solutions. And due to the current demand, we are studying the possibility of opening a new business front aimed at suppliers in the gaming industry such as: game providers, payments, odds, markets, KYC etc.
What are the differentials that you point out as factors for the success of Betting B2B in the Brazilian market?
Our work is focused on results. We evaluate the customer's product before any commitment from both parties and we plan together with the operator strategies that have already been 100% tested. With this business model, we avoid wasting our clients' money and avoid entering projects that are not aligned with our strategy and seek quick and unsustainable returns.
What are the main activities that you develop for customers?
Dividing in workload 30% consultancy and 70% in marketing. In marketing, some affiliation projects, part of the activities are specific marketing actions with recurring partners, LEDs in the ‘Brasileirão’ championship with Betwinner, LEDs in the SupereCopa with Betano, a TV show (focused on sports betting) closed for 2021 and other minors projects such as events and influencers.
Could you mention two or three successful cases of work developed by Betting B2B?
Creation from the ground of the operations in the Brazilian market for two international brands (Tempobet and Betwinner). Develop media affiliation and purchase for multiple international operators. Agreements for LEDs in the field in Brasileirão Serie A and B with major national and international brands (MarjoSports, Vivagol, Tempobet and Betwinner).
How do you analyze the growth of the Brazilian market, even though sports betting regulations are still pending?
I see a lot of optimism in the market, and the movement of local operators migrating their street operations to the online environment, and international operators taking advantage of the devaluation of the Brazilian currency (Real/BRL) to make large contributions and enter the Brazilian market once and for all.
And how can you give Betting B2B customers and potential clients peace of mind that investing in Brazil is safe? Do they arrive with this mentality, since the main international operators already operate in the country?
The big question is how to align investor expectations for the Brazilian market. The Brazilian market requires a large financial investment, human resources over a long period of time. Betting B2B has already rejected agreements to take over the online operation in Brazil for not agreeing with the strategies required by the operator. Because in our calculations, it was not possible to deliver KPIs after 12 months and the operator withdrew from the Brazilian market.
Do you believe in a quick regulation of sports betting and in the approval of some project that allows other gaming verticals in Brazil, such as casinos, bingos and jogo do bicho?
I was more optimistic about the speed of regulation, today I understand that it is a lengthy and bureaucratic process, but inevitable to be approved. So, we have to be prepared when the time comes, and that's what I recommend to all of our customers.
Source: Exclusive GMB
