It was three years in a row participating in the event. There were also actions and products in partnership with Warner Bros Consumer Products, such as exclusive cards with the art of Batman, Superman, Wonder Woman, Harlequin, Joker and Scooby-Doo.
According to Newzoo's Global Esports Market Report, of the people who follow football, the most popular Brazilian sport, 24% are between 10 and 20 years old. Among those who attend an eSports tournament, the number almost doubles: 43%. Globally, the market moved US$ 1.1 billion in 2019 and the expectation was to approach US$ 1.5 billion in 2020.
Juliana Almeida, head of Marketing at Trigg, says that this is a strategic market for the fintech: “We have many young people looking for a first partner, who have never had a relationship with a financial institution. We want to show that the brand is connected to the territory in which they are part and that we can support them in realizing their wishes and projects, especially regarding Financial Education and consumption in this universe.”
“Letícia has a strong participation in this world and we are very happy to have her as our ambassador, even more so because she is a woman in a territory that until long ago were the men that stood out. We like to walk, to grow together, to encourage people to live their best side and Letícia has synergy with our brand since the first participation in 2019,” says Almeida.
The partnership is exclusive and lasts initially for one year. The actions between Trigg and Letícia will happen on her Instagram profile @penseialtooficial and during the streamings on Booyah Live on Garena.
Source: Propmark
