The unprecedented deal takes effect in the seventh round of the competition, which took place last Saturday.
Sportingbet has sponsored the Lampions League since last year and offered game's chances in real time on the app. Now it takes a step further in its relationship with the Northeastern fan in Brazil.
By associating its brand to that of NordesteFC, Sportingbet starts to integrate all product communication, both in broadcasts and in promoting competition and games, in any environment.
In addition to being present also in the engagement of the social networks of the Northeast Cup, whether with or without matches broadcast live.
Source: GMB
