Occurring on the back of what is deemed as an unprecedented year for the betting and gambling industry, this year’s Global Gaming Awards London recognises the efforts of those suppliers and operators who have worked tirelessly to survive and thrive in the EMEA region under such difficult conditions.
BtoBet’s Chief Marketing Officer, Sabrina Soldà, said that being nominated among the industry’s leading online sports betting suppliers is a source of pride for the company. “During the past year we had to quickly adjust to a market scenario that was deeply disrupted by the COVID-19 pandemic. Notwithstanding months characterised by a lack of live sports events, we worked tirelessly to put an extensive portfolio of alternative content at the disposal of all our partners, to circumvent this sudden and unexpected shortfall.”
“I’m heartened to say that the difficulties endured during the past year highlighted BtoBet’s resilient nature,” Soldà added.
Soldà further commented: “At the same time, as the industry gradually settles in a more stable context, we seek to provide operators with cutting edge technological solutions to enable them to stand out from the competition and deliver an unparalleled user experience that puts the players at the heart of the whole betting experience.”
“All this whilst ensuring true brand differentiation which is an essential aspect for the operators in such a highly competitive scenario,” she concluded.
The winners of the Global Gaming Awards London’s 14 different categories are set be announced virtually on the 28th June.
Source: GMB
