In an exclusive interview with GMB, Marsio Schneider, Marketing Manager at NetBet Brasil, says that despite the difficulties caused by the COVID-19 pandemic, the company had a positive performance last year and in the first two months of 2021 that allowed to maintain growth. “So much so that we are forecasting a very expressive and exponential growth for this year,” he says.
The company recently announced the incorporation of PIX into its financial transaction system and, according to Marsio, the method has already become the main way that NetBet customers use for credits and withdrawals of earned amounts. “They quickly embraced the system created by the Central Bank of Brazil and which makes financial transactions much more agile,” comments the Marketing Manager.
Among the news that the company is promising as of April, some are already underway, such as sponsoring a driver in the Ferrari Challenge championship, in which only one model will be used by all the riders: the 488 Challenge Evo, a V8 of 670 breathtaking CV. The championship will start in May at the famous Brands Hatch circuit in London. There will be five races at the most important racetracks in England. “It is a way of promoting our brand at an event that draws the attention of those passionate about Ferrari and motorsport. With that, we reinforce our philosophy of being on top of the world,” says Marsio.
In Brazil, NetBet continues with its sponsorship of Red Bull Brgantino, with whom the company renewed its contract for the seasons of 2021 and 2022. “We feel the growth and evolution of the team and for this reason we renewed the partnership, which positions the NetBet brand as the most promising bookmaker in Brazil. We are at Bragantino alongside Red Bull and Nike, which brings our positioning alongside two great world names,” highlights Marsio, also informing that the company signed a sponsorship with the female team of RB Bragantino.
In addition to the deal with RB Bragantino, NetBet is sponsoring the state football championships in Rio Grande do Sul, Paraná and Minas Gerais. "Thus, we are focusing a lot on markets outside the São Paulo - Rio de Janeiro axis, and this is guaranteeing us an interesting visibility," he explains.
In addition to RB Bragantino and the state tournaments, NetBet continues with its official sponsorship to BJJ Stars, and the Marketing Manager says that “getting closer to a sport like jiu-jitsu, until then little known outside its own circuit, is being very interesting both for us, who attract a segment of society to our business, and for BJJ Stars, which now has a fixed sponsorship that guarantees a programmed financial income,” he comments.
Regarding the regulation of activity in Brazil, Marsio says that “we stopped worrying about this, because the moment is so delicate in the country, with several problems and things happening. We hope it is ready as soon as possible, we are anxious for this to happen, but we know that there is a lot of uncertainty. That is why we are dedicated to working for our customers, developing the brand, evolving our game and customer service structure, and waiting for that to happen.”
In his opinion, the NetBet platform is up to date, “but we are still investing in technology and improving the speed of our servers. We are working on expanding our support, as the number of players has grown a lot and we want to focus on an even better service. There are many new players, and we are working on an education process for them, offering guidance on how the site works, betting and gambling, all in order to generate healthy customers,” he explains.
“We want the player to learn more about this universe and that he knows what he is doing, that he stays with us for a long time and that he is successful in his games and bets. This is the great secret of our customers' loyalty. Even the live tables that we bring have the objective of creating more proximity to the public and promoting interaction between everyone, and this is being very cool,” says Marsio.
“In a game there is an average of more than 100 possibilities, while some people think they can only bet on who will win or if the game will end in a draw. There are many varieties and a channel that is growing a lot with us is live betting. Betting during the game if a goal, a corner kick or a foul will come, has attracted a lot of attention from our customers who have already learned a little about these possibilities,” he explains.
In addition to these characteristics, NetBet, according to him, has been striving to always offer the best odds, especially in European championships. “They are usually above average. In the qualifiers in Europe, for example, there is a demonstration of our odds. While we are in this interview, the match between Kosovo vs Spain has odds of 27 for Kosovo and 14 for a draw. In the game between Bosnia and France, we are paying 10.5 for Bosnia and France, which is the big favorite, at 1.35. In other words, our odds are very good,” he guarantees.
In order to offer the best experience to the player, Marsio says that NetBet created the BetPlus promotion, in which at major events it has even greater odds. “After the login, the customer only needs to look for the BetPlus logo in selected games and markets. Every week we offer more chances in these games.” The possibilities are endless, as NetBet has a wide variety of options for betting, as it offers the main championships in the world and even the state ones in Brazil including the B and C series.
To give an idea, during the interview, Marsio did a quick search on the NetBet website and showed GMB more than 3,500 games available for betting. "Not to mention the possibilities that exist in each game, which gives an average of more than 20 thousand possibilities for a client to bet," he estimates.
Marsio says the company promises a market shock at the end of April. “We believe that Brazil cannot be seen as just another market. We have to dedicate ourselves to the Brazilian player and offer him an excellent experience. That is why we do not replicate what exists in Europe. We bring news and leave everything with the Brazilian face. Providing good service and ensuring the player's safety are the main tools to win customers.”
Among the novelties advanced by Marsio, is the signing of a contract for the new ambassador of NetBet. As it is still in the final stage, GMB was not authorized to disclose the name, but he will impress the market, as he is a world-famous football player, with remarkable periods not only in Brazilian teams, but with tremendous success in Europe as well.
Source: Exclusive GMB
