Aretonet allows operators to analyse their player database and launch automated multi-channel and multi-level marketing campaigns with full lifecycle analytics. Over the last 2 years, the company has focussed on providing operators in Europe, Africa, US and South America with powerful and affordable solutions to analyse and segment their player data whilst providing tools to make those insights immediately actionable, through a single platform.
Cassio Filter, Country Manager Brazil of KTO said of the deal: “Aretonet’s easy-to-use automation, segmentation, and optimisation features allow us to target and engage our players effectively. We were looking for an automation tool which could manage player engagement from all angles. We have been impressed with Aretonet’s journey so far and we believe their automation and BI feature set will be a great asset to improve our player engagement. The integration was very smooth, and the communication was flawless which makes it very easy to work with Aretonet.“
Justin Farrugia, Aretonet Co-Founder said: “We’re very pleased to have launched with KTO Group in Latin America. KTO have built a solid in-house Sportsbook and Casino platform allowing them to be very flexible in a very competitive industry. The seamless integration process allowed them to launch within a matter of weeks of signing the deal, and we’re excited to support them as they accelerate their growth plans in 2021/2022.”
KTO is a challenger betting brand built on a foundation of experience. Founded by a team of Scandinavians with more than 17 years of know-how from the iGaming industry, our speciality is to present sports and sports betting using genuine expertise.
KTO fills a gap in a market dominated by money hungry giants by approaching a demanding customer segment with a straightforward, fair and knowledgeable offering. We are classic bookmakers, not internet-era opportunists. Our customers know that the foundation of a good bet is in the analysis of facts and information.
Areto Net Limited brings its flagship product, Aretonet, to the gambling market with clients spanning Europe, Africa & US. A company based in Malta, Europe’s iGaming hub, Aretonet focuses on delivering marketing automation, campaign optimization, analytics and artificial intelligence-based features to online, retail and free-to-play based gambling operators in various verticals; including Casino, Sportsbook, Pari-mutuel, Bingo and Lottery.
Aretonet enables the iGaming Industry to acquire, retain and re-acquire players using unified data to make accurate decisions, execute campaigns and analyse effectiveness, while minimising the operational burden on the existing business.
Source: GMB
