The launch of the first-ever automated micro-betting product on the NBA and MLB followed the debut Simplebet and Intralot made in the early months of 2021 in both jurisdictions on playoff games from the National Football League (NFL) which attracted serios betting interest.
“We saw incredible user engagement around our real money offering during the NFL playoffs and are thrilled to unveil our next products for the NBA and MLB seasons alongside our partner, Intralot,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet.
“Micro-betting represents the future of the sports betting landscape in the U.S. and our technology is delivering an unmatched product for fans, operators and media partners,” Bevilacqua added.
Simplebet and Intralot teamed up in November last year with the purpose to offer bettors micro-betting opportunities on games from the NFL, NBA and MLB via GambetDC, an online sports betting operator in Washington DC, and the initial response was more than encouraging, accounting for approximately 25% of the entire NFL in-play handle of the operator.
“The results from the rollout of our real money micro-betting products in GambetDC and Sports Bet Montana have been extremely positive thus far and we’re excited to deliver the next evolution of wagering opportunities for the basketball and baseball seasons,” said Byron Boothe, CEO of Intralot Inc.
Through GambetDC and at locations housing Sports Bet Montana terminals, the first-ever fully automated product featuring games from both professional sports leagues, powered by Simplebet’s proprietary micro-betting pricing engine, will allow bettors to wager on millions of moments over the course of every game.
Source: GMB
