GiG Comply is a self-service marketing compliance solution, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions. GiG Comply works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Comply will enable Pixelbet to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that they remain compliant in multiple jurisdictions. This will not only help Pixelbet to ensure they remain compliant and safeguard their licence but will also help them to achieve their mission to be the number one authentic and trusted esports sportsbook online.
“We are excited to partner up with GiG through its market-leading GIG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements,” said Eirik Kristiansen, CEO of Pixelbet.
Jonas Warrer, CMO at GiG, commented: “The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry. It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”
Pixelbet is a part of LeoVegas Mobile Gaming Group, and its vision is to create “the greatest gaming experience in betting on esports and online casino.”
The company wants to create value for enthusiasts and add value to the esports community, while offering a marketing leading product portfolio within casino and live casino. Sweden and the Nordics are the current main focus markets, with clear potential to grow further internationally.
Source: GMB
