Football is the biggest sport in the world and Brazil is a powerhouse on the matter. Brazil holds more World Cup victories than any other team; they have qualified for every World Cup they have entered. The 2021 qualifiers begin June 3 and run through November 16. These critical matches will attract an average audience of 35 million people on Globo TV. The match against Argentina, Brazil’s biggest rival, is expected to top 40 million viewers.
“As we go to market in Brazil with this great opportunity, Mobius.Bet will be showcased on Globo TV and in every stadium, featuring the best teams in Latin America. I don’t believe we could have wished for a better launch pad to introduce ourselves to the sports enthusiasts and betting community in this region. The team at Mobius are ecstatic to be a part of these events; we are just as excited about the games as the fans are – all the way to Qatar in 2022”, said Mobius Interactive Ltd's CEO Lynn Pearce.
These stadiums have enormous capacities (between 38,755 and 78,838). While these crowd potentials are very impressive, remember you are buying into the massive Brazilian TV audience. Globo TV Network reaches 99.5% of potential viewers, practically the entire Brazilian population of over 211 million. With over 76 million gamers, Brazil is the biggest eSports and iGaming market in Latin America. This industry is currently experiencing unprecedented growth. Mobius is strategically-positioned, poised to take full advantage of this lucrative, emerging market.
The Mobius team launched in October 2020, after many years of working and consulting within the iGaming industry. With over 40 years of hands-on industry experience and having launched over 30 successful products globally, Team Mobius knew exactly what modern players wanted. Mobius is now uniquely-positioned to offer today’s sophisticated players the best customer service possible. "Our loyalty and gamification programming is meticulously designed by top industry experts, to engage and retain eSports enthusiasts and sports betting players alike."
Mobius launched three diverse brands within an incredible timeframe of only three months in 2020, setting a record in the gaming industry: Mobius.Bet, AragonCasino.com, and ClubDouble.com.
Mobius.Bet is designed to appeal to Esports consumers aged 18 to 38, combining loyalty programs, targeted gamification, and product merchandising into one seamless package. Catering to consumers aged 21 to 45, AragonCasino.com brands itself along the lines of medieval and modern fantasy, mimicking elements of The Walking Dead and Game of Thrones. Club Double targets the 30 to 65 age demographic, showcasing a theme that combines classic old Hollywood and vintage Miami/Las Vegas.
The company has set itself apart from other gaming platforms through affiliate marketing groups, a focus on Esports, real-time customer relationship management, and a unique loyalty and gamification program.
The Brazil home matches take place in the iconic national Maracana stadium in Rio de Janeiro (capacity 78,838); the Paraguay match will take place at the Estadio Defensores del Chaco (capacity 42,354); the Chile match will take place at Estadio Nacional Julio Martínez Prádanos (capacity 48,665); the Venezuela match will take place at Estadio Polideportivo de Pueblo Nuevo (capacity 38,755); and the Argentina match will take place at Estadio Monumental Antonio Vespucio Liberti (capacity 70,074).
Qualifiers:
While these numbers are very impressive, remember you are buying into the TV audience. Globo TV Network reaches 99.50% of potential viewers, practically the entire Brazilian population of over 211 million. Brazil is the biggest Esports and gaming market in Latin America and is experiencing unprecedented growth. Mobius is perfectly positioned to take advantage of this lucrative emerging market.
Source: GMB
