Launching ahead of the upcoming European Championship this summer, the relationship will span at least two domestic football seasons and next year’s World Cup.
Central to the partnership will be a global ATL creative campaign, including LiveScore’s first TV spot, amplified by a digital campaign which will harness the power of both LiveScore and Ronaldo’s vast global audiences.
Cristiano Ronaldo’s image will be used across LiveScore’s digital inventory and content, closely aligning the Portuguese legend with one of the world’s leading real-time sports updates providers.
LiveScore captivates sports audiences by delivering premium content and engaging products to fans across 200 territories worldwide. Cristiano Ronaldo’s role as the most high-profile and influential player in the game is shown by his combined social media following exceeding half a billion fans, representing a hugely relevant audience for LiveScore to connect with.
Cristiano Ronaldo commented: "I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.
"LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career," the Portuguese idol added.
Ric Leask, Marketing Director at LiveScore, commented: "In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far.”
"There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch. With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest Of All Time’,” he added.
"Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business. We can’t wait to kick off our partnership and bring our global audience closer than ever to the GOAT," Leask concluded.
Source: GMB
