Bruno “Playhard” Bittencourt, CEO and co-founder of LOUD, says that he is proud to partner with a company that has such an encouraging vision of the future: “This partnership between LOUD and Itaú will empower the next generation of connected consumers, adapting to modern needs across different platforms and online experiences.”
"Our partnership aims to have the highest quality, convenience and rewards of a broader relationship that can bring significant value to our community," explains Bittencourt.
In addition to stamping the shirt of LOUD's competitive teams, Itaú will also bring back the “SOMOS LOUD” (We are LOUD) documentary series. The aim of the series is to show the influence of games such as the success of content creators and professional players who today represent LOUD. The content is part of a project very well received by the community and that will tell the story of several of the organization's influencers.
Robson Harada, Head of Growth Marketing at Itaú says that the partnership is an active listening to the needs of the consumer segment: “Allying the bank with this universe of games starts to make sense from the moment we start to consider the people who consume these platforms, as a form of entertainment, connection, inspiration and new economy from the perspective of the content creator. We want to be where people are and be relevant to them through our products, services and what's in our financial core.”
Itaú is another one of LOUD's several partners
Now, LOUD has the support of essential partners and from different sectors, marking its definitive expansion in the areas of technology. The brand has partnerships with Twitch and Discord, energy drinks, with Fusion and now in the finance area, with Banco Itaú.
Source: ADNews
