DraftKings has announced that it will become the sports betting partner of Michael Jordan’s 23XI Racing Nascar team and their driver Bubba Wallace for the remainder of the 2021 season.
While DraftKings is already the official betting partner of Nascar, this new deal will allow the company to connect with fans in new ways.
As part of the deal, 23XI Racing and DraftKings will collaborate on a multi-platform social media content video series, featuring race previews.
Additionally, DraftKings will launch a free-to-play pool ahead of the company's debut as the primary sponsor on Wallace's number 23 Camry on 27th June. Custom prizes, such as signed Wallace merchandise, will be available to win.
"As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track," said Steve Lauletta, interim 23XI Racing president.
"DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year. Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the Nascar platform, as well as work together in support for social justice and other inclusion, equality and belonging efforts," Lauletta added.
"I am excited to see what we are able to create together by welcoming DraftKings to the 23XI Racing family. As a huge fan of the company, this relationship marks a historic moment as we join a leader in sports technology and entertainment to enhance the experience of racing fans at all levels," commented driver Bubba Wallace.
NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin launched 23XI Racing in the fall of 2020. Bubba Wallace, NASCAR's rising star, is the team's single-car driver. 23XI Racing made its official debut in the NASCAR Cup Series at the Daytona 500 on February 14 this year, at the Daytona International Speedway.
DraftKings is an American company focused on the fantasy sports segment and also sports betting operator. The company allows users to participate in daily and weekly fantasy sports competitions and earn money based on individual player performance in the top five American sports (MLB, NHL, NFL, NBA and PGA), in addition to the Premier League and UEFA Champions League, NASCAR auto racing, Canadian Football League (CFL), mixed martial arts (MMA) and tennis.
The partnership will debut at Nascar's inaugural Circuit of the Americas race on 23rd May.
Source: GMB
