NBA Digital announced a new “NBA Bet” content initiative, which will feature the debut of a weekly NBA TV show and betting-focused content across NBA.com, the NBA App and social platforms.
As part of this multi-platform offering, the NBA, Turner Sports and BetMGM will premiere NBA TV’s first live studio show dedicated to betting-focused information and analysis – NBABet presented by BetMGM – beginning Friday, May 21, at 6:30 p.m. ET.
The 30-minute weekly show launches the day before the NBA Playoffs tip off and will continue through the first two rounds of the Playoffs.
Based out of WarnerMedia Studios in Atlanta, the show’s quick-hitting format will feature league-wide NBA betting analysis and breakdowns from experts across the industry. As the presenting partner of NBABet, BetMGM’s data feed will be integrated and the latest BetMGM NBA odds will be shown throughout each show.
In the second round of the playoffs, NBA.com and the NBA App will feature a new NBABet section, which will include editorial content for fans from content partners such as Action Network, Bleacher Report, and Yahoo Sports, among others. The weekly show will also be available to NBA TV subscribers.
The NBA is also launching a new social media account, @NBABet, which will be programmed by Action Network. @NBABet will engage NBA fans with video segments, highlights, analysis, insights, trends and more – all from a betting perspective.
Over the past two seasons, NBA Digital has offered NBABet Stream, an alternate betting-focused telecast for NBA League Pass and NBA TV subscribers, which has featured betting focused graphics and commentary from experts from Action Network, Bleacher Report, and Yahoo Sports.
"We've said consistently that sports betting should be an opt-in experience," NBA senior vice president Scott Kaufman-Ross told ESPN. "The creation of the NBA Bet platform gives us the ability to serve the fan in this way. By creating NBA Bet, we're able to create an environment where we can serve betting content to the fans that want it, while not pushing it on the fans that aren't interested."
Source: GMB
