The pieces interact with the public linking the football star with bets on NetBet: “The drive to win cannot be lacking. Play together with ZR11 on Netbet,” clarifies the action that has the motto “Joga junto” (Play together) as a concept.
“Our campaign has the mission of revealing the NetBet world through the qualities that the brand already exhibits worldwide, which justifies the choice of Zé Roberto. With him we tell the story of the betting site that, in Brazil, needs to reach the end customer in order to identify and decide to play,” explains Dudu Rodrigues, creative director of WT.AG.
Netbet, as the company explains, is one of the largest online bookmakers in the world, so it is one of the most active players in the online gaming segment.
In communication planning, the idea of betting is presented as an opportunity to serve an audience that seeks ways of having fun with friends while maintaining social distance.
“With this campaign, we have taken NetBet to a new level, valuing the presence of our brand throughout Brazil, always with the participation of Zé Roberto, who is an example of dedication, growth and victory, characteristics that translate what Netbet is,” details Marsio Schneider, the company's marketing manager.
Source: Propmark
