Under the agreement, FanDuel’s sportsbook odds will now appear in AP’s daily sports odds fixtures, game previews and other sports stories where betting options are mentioned.
FanDuel's odds will be cited on AP’ sports pages with links leading back to the sportsbook's home page, not its betting pages, in an attempt to avoid any sort of affiliate marketing relationship.
AP will retain editorial control of all content that is published with FanDuel odds.
FanDuel widgets will also be integrated across the sports pages of APNews.com, while select FanDuel content will be distributed across the AP wire.
“As sports betting becomes more commonplace, our customers are increasingly asking for this kind of information,” AP’s global director of text and new markets products, Barry Bedlan, said.
“It makes sense to work with one of the largest reputable sportsbooks in the US to provide a consistent, credible reference point for AP and its customers,” Bedlan added.
FanDuel Group’s general manager and vice president of content, Adam Kaplan, commented: “AP is a globally recognized leader in trusted news, making them the ideal source for us to disseminate our industry-leading sportsbook’s proprietary odds and content.”
Source: GMB
