The event hosts some of the world’s greatest tennis players with past winners including Rafael Nadal, Dominic Thiem and Roger Federer.
The sponsorship further demonstrates Betway’s commitment to tennis, with partnerships including the Mutua Madrid Open, Miami Open and Estoril Open already in place.
This announcement continues Betway’s commitment to supporting the biggest sporting events around the world.
Anthony Werkman, Betway’s CEO said: “We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament.”
“We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event,” Werkman added.
Edwin Weindorfer MercedesCup Tournament Director, commented: “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.”
“The MercedesCup takes center stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof,” Weindorfer added.
Source: GMB
