Fans will have the opportunity to help build the gear to wrap the club bus. For the marketing director of Casa de Apostas, Hans Schleier, the interactivity provided is a way for fans to feel included in the team's daily life.
“We want to be that bridge between the fans and the institution, and nothing better than a contest in which the winner will, in some way, be able to accompany his whole team at heart at the games all the time,” explains Schleier.
In addition to having the art printed on the team's official bus, the contest winner will win three official shirts, a PC Gamer, a graphics tablet and a R$ 1,000 in exclusive betting credits at Casa de Apostas, the Club's Master sponsor.
The runner-up will also be rewarded with two official shirts and R$ 500 in credit on the Casa de Aposta website. The third, in addition to an official shirt, will have R$ 250 reais for betting.
The election will be made by an internal commission, with criteria that are provided for in the regulation. The first three chosen by the commission will move on to the second phase, which will be by popular vote.