Currently, the agency has a segment dedicated exclusively to the industry in partnership with Kevin T´ang, of the Brazil - China Chamber of Commerce, which already has WESG Latam, the Latin American edition of World Electronic Sports Games, the largest multiplatform eSports competition in the world that was founded in China by the Alibaba group. The 2nd edition of WESG Latam, that finished at the beginning of March 2021, had more than 10 hours live on Sportv channels.
“The acquisition of the Award strengthens V3A in the gaming segment and creates yet another connection channel between the gamer and eSports community with the growing universe of brands that have already realized the value of this market and want to connect to it,” said Victor Vocos Camargo, executive director of V3A.
“In addition, PEB, as a 100% Brazilian intellectual property with the greatest potential in the gamer industry, fits perfectly into V3A's strategy of building its own assets with a focus on generating long-term value,” added Camargo.
With the conclusion of the deal, V3A executives started to work, together with Globo, in the planning of the fifth edition of the eSports Brasil Award, which will be held in December 2021.
Source: GMB
