To expand one’s footprint in Latin America, BetConstruct offers its operators the top-of-the-line sports betting product. In this case, the company launches an exclusive offer for sports betting operators ahead of Copa America, the most important national team football tournament in Latin America.
BetConstruct’s software delivers a wide range of markets - especially as a part of Copa - the primary being match result, double chance, draw to bet, total goal, last team to score, outcome and total goals, etc., as well as proper odds and competitive margins.
The complete suite of Copa games is to be in the BetConstruct Sportsbook with specifically customised markets. A dedicated Trading Team that masters in the local market is also there to support the operators in prolonging the life cycle of their players and overall engagement, taking into account their suggestions regarding the markets and offering boosted odds to them.
Yet, BetConstruct’s CRM and Risk Management are all set to segment players acquired through Copa America and provide special services to retain them, thus helping the operators to take their business to the next level.
In addition to the above, a Latin American region-specific offer is delivered to boost player engagement and increase customer base. One of the favored lottery games of the area is interpreted into a bet-on version by BetConstruct under the title Talisman. The game is developed in-house and, as a part of the current deal, comes free of charge for the local operators.
Source: GMB
