The company is a partner of several clubs in Europe, such as SC Braga and CS Marítimo, in Portugal; Universitatea Craiova and FSCB, in Romania; Olympiacos FC and PAOK FC, in Greece; and Apollon Limassol and Pafos, in Cyprus. The master sponsor was one of Mário Bittencourt's campaign promises, who had been struggling to fill the space. The agent claimed that the companies did not offer what Fluminense deserves to earn and was being charged for it.
“We always affirmed that the club's appreciation would involve the arrival of a partner who understood the greatness of the club. Betano comes to add value. This shows that, as I have repeated, we are achieving results through a management philosophy that prioritizes organization, environmental stability, and the recovery of our finances. We are on the right path, seeking to expand our brand and we will have a Master who has understood this project,” said Bittencourtt to celebrate the arrival of the new partnership.
Betano’s Country Manager in Brazil, Alex Fonseca, endorsed the words of the president of Fluminense: “We, at Betano, are very proud to announce the signing of a sponsorship contract with Fluminense Football Club. We started here a strong and lasting union that is already born full of thousand glories and victories. We thank ‘Tricolores’ for the welcome. Tomorrow, at the opening of the Copa do Brasil, when the team of warriors is fighting for another cup, our brand will already be on the armor.”
With more than 300 thousand active customers, Betano operates in Brazil with innovative features and an ambitious growth plan in its segment. The group already operates in five countries other than Brazil. Betano was born as a GameTech company in 2013 and has evolved to more than 900 employees and operations in Germany, Portugal, Romania, Greece, and Cyprus. Stoiximan / Betano was elected in 2019 one of the two main institutions of the international industry of EGR and SBC as "The mobile operator of the year" and "Rising Star in Sportsbetting" among several prestigious local awards.
Now already established in the international market, Betano seeks to act in a revolutionary way in the sports betting segment. The Brazilian website brings completely innovative features to the market, such as ‘Missões’ (Missions), weekly challenges for Betano members and ‘Bet Mentor’, an exclusive tool for multiple bets that aims to become the biggest ally of the players. Sports betting also plays a prominent role, with more than 300 different sports, from traditional sports such as football, basketball, tennis, volleyball, to eSports, live broadcast, MMA and even politics and entertainment.
With a platform specially developed for the Brazilian public, Betano conducted several surveys on the preferences of local gamblers, in order to offer a friendly platform with exclusive resources. Among the most important points of this adaptation, it is worth highlighting the use of local payment methods, such as bank transfers, bank ‘boleto’, virtual wallets and others, efficient customer support with native attendants available via live chat and email, special promotions such as the welcome bonus for all new customers, an extremely fast and intuitive mobile app (currently available for Android).
Last but not least, features such as serve and match matches, which allow users to place multiple markets for a given game in a single bet, taking the gaming experience to another level. Betano also has a huge sponsorship presence in every market in which it operates, with partnerships with several European football teams, as well as gold-winning Olympic athletes.
In addition to technology and user experience, responsible gaming is at the heart of Betano's business. The company's biggest conviction is that the best player is the one who knows when to stop. And the company arrived in Brazil with exactly this pillar in mind.
