One of the main changes in this new sponsorship will be the move that Imperial is already planning for this year. The CS:GO team is packed and ready to move its HQ to North America, in particular the city of Monterrey, Mexico. The strategy is part of the idea of internationalization of the brand and the team, which now has greater focuses and objectives, mainly related to the Majors that take place in the region. Because it is a border city with Texas, the choice turned out to be quite strategic.
In addition to the incentives, Sportsbet.io will now have a leading role even in Imperial's new visual identity, which has been completely remodeled and now has characteristics very similar to the visual identity of the betting site, in green with black, and carrying the hashtag #DeuGreen in some communications. It will also incorporate the Sportsbet.io logo on the helmet of the traditional imperial warrior helmet, a reference icon of Imperial in its official coat of arms.
Felippe Martins, CEO of Imperial Sportsbet.io, explains that the partnership grows as trust grows. “Sportsbet was the first to trust our project and this was of great value to the club's management. Since then, we have walked and grown together. Due to the partnership, we were able to advance the initial projection by several years. Something that was planned for the future, will be released later this year, which is our new Gaming Office with 1200 m². During this first year of partnership, we had an imminent growth of Imperial, with the hiring of winning lines and players recognized nationally and worldwide.”
The CEO has already set bold goals. “In the short term, we want to be present with competitive teams in all the main modalities of the market; in the medium, to create greater consolidation as a Tier 1 club in Brazil. In the long run, rank among the greatest in the world.”
If it depends on Sportsbet.io, the partnership will even last a long time. Justin Le Brocque, Head of Marketing at the betting site, explains that believing in the eSports scene is a path of no return. “During this little over a year that we were together with Imperial, we only reaped good results. Naturally, that's why we decided to increase the scope of the partnership and create projects and ideas in common agreement. The movement of eSports is constant and is on the rise. And we not only like it, but we also feel part of it. Imperial, therefore, becomes an important partner for us in this regard, especially in the context of Latin America, and in Brazil. From now on, the sky is the limit, and we will increasingly seek FUN, FAST and FAIR experiences.”
Imperial is an electronic sports team founded in March 2018 and has always been conquering important brands in the scenario. IT is two-time CBCS champion and lifted the trophy at DreamHack Open 44 South America Furthermore, it has recently become a team with strong reinforcements. In addition to having world-renowned names such as Lincoln “fnx” Lau, Gustavo “SHOOWTiME” Gonçalves, a month ago he also hit Fernando “fer” Alvarenga and experienced coach Luis "peacemaker" Tadeu, one of the most experienced Brazilian names in this role, having a vice-championship of Major in the curriculum and with participation in teams from all over the world, in countries like Spain, Denmark, China and the United States.
Once again Sportsbet.io makes a movement of constant investment and attention to the Brazilian market. In addition to numerous promotions aimed at fans, through its betting platform, the brand already has other activations in the country, such as sponsoring Flamengo, and introducing former five-time world champion Denílson as its official ambassador in the country. Globally, the bookmaker prints the shirt of Watford and Southampton, in addition to being a betting partner for Arsenal, all of them teams of traditional English football.
Source: GMB
