During 2020-2021, the Swedish Group has been expanding its presence in Latin America, especially in countries such as Brazil, Colombia, Argentina and Mexico, in addition to strong sponsorships in Peru, aiming to further strengthen the Betsson brand in the region.
As part of the agreement, Betsson obtains a wide range of benefits and exposure opportunities, including branding rights, perimeter signage and in-stadium video signs, press scenes and banners on the official website and mobile app.
Betsson is also the exclusive sponsor of ‘Match Line Up’ for all 28 games, as well as the exclusive sponsor of the long-awaited ‘Player of the Week’ polls on the official social media channels of the CONMEBOL Copa America. The Betsson Group also uses some of the capabilities of the CONMEBOL Copa América brand for its Colombian brand, Colbet, on Colombian match days like yesterday.
“This is a fantastic opportunity to take the recognition of the Betsson brand to a new level in the markets in which we are operating. We know that CONMEBOL Copa America is a big event, very popular in countries inside and outside Latin America,” concludes Jesper Svensson, CEO of Betsson.
For CONMEBOL Commercial Director, Juan Emilio Roa, the partnership brings incredible experiences to South American football fans. “We see this partnership as a milestone in the history of CONMEBOL Copa America. It connects football lovers through a passion for the sport and fun experiences with their teams performing in the most traditional competition in the world.”
As the official regional sports betting website for CONMEBOL Copa America 2021, Betsson guarantees a fun and safe betting and entertainment experience for all its customers. The 47th edition of Copa América is taking place until July 10th. The ten participating teams are: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
With 20 brands including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, the Betsson Group has been one of the largest gaming groups in the world, at the heart of entertainment for over five decades.
Source: GMB
