The operation should involve the Palmeiras website and social networks, engaging fans and influencers. This movement is in line with what is already happening in Brazil; after all the sports betting network in the country has changed the advertising market in football.
Websites are allowed to advertise on club properties and competitions, and this is reflected even in the various shirt sponsorships of the country's biggest clubs.
In recent years, the sports betting market has exploded in Brazil, and the sport has profited a lot from it. In 2020, websites in the sector represented more than 60% of all sponsorship received by football clubs in the A and B series. Among them, Corinthians, São Paulo and Botafogo, Guarani, Ponte Preta and Sampaio Correa. With the arrival of Palmeiras, the number will be 25 associations.
After all, the federal government's intention is to regulate the practice and tax its performance in the country. With the enactment of Law 13,756/2018, the expectation is that the Ministry of Finance will establish the rules for the operation of bets n Brazil - which pleases companies, after all, greater regulation will bring more safety and reliability to consumers, strengthening the cycle.
While waiting for this legal resolution, the betting market continues to establish itself in Brazil and Palmeiras should be its next stop.
Source: GMB
