Unlike football clubs, where Instagram has, on average, five times more interactions, in the universe of sportsbook, the highest interaction rate was obtained on Twitter. In all, more than 181,000 interactions. About 53% of the total.
With 138,000 interactions, Instagram had 40% of the total, while Facebook had just 7% with just over 21,000 interactions.
Leader
Sportsbet.io led the total of interactions in May on both Twitter and Instagram. Considering both, the sportsbook got 148,000 interactions.
The peak on Instagram happened on May 22nd when it got 10,000 interactions. 8,500 of them took place in a draw in honor of the title of Flamengo at the Carioca Championship, a club sponsored by the company.
On Twitter, the highlight was a publication involving Big Brother Brasil. Sportsbet.io posted that Gil do Vigor, participant of the reality show, was the biggest ace in the edition and the publication generated nearly 32,000 interactions.
Other highlights
KTO Brasil, on May 16th, reached the mark of 3,000 interactions on Instagram thanks to the post with goalkeeper Alisson, from Liverpool, with a spectacular narration by Paulo Andrade, from ESPN Brazil.
The narration, by the way, was highlighted by several profiles on the day and from KTO who knew how to seize the moment to post. The video had 20,000 views.
On the 18th, Dafabet bet on pride for the Santos fan and, with a design, stated that it was betting on the "biggest Brazilian in the world".
In addition, a second post on the same day with a promotion for fans to get the right result and win R$20 free bet also raised the profile. Santos liked it and the publications had 2,800 interactions that day.
The one posted the most
On Twitter, the most active profile was BetWay eSports BR. In total, 1,400 posts during March, but a low engagement of 0.11%. In all, there were 4,58 thousand posts.
Already on Instagram, LuckyBeting made 148 posts out of the 1360 involving the profiles of sports bookmakers.
Followers
On Instagram, KTO Brasil was the one that added more new followers in May: it was +4.6 thousand, which represents an increase of 12.63% of its base.
BetFair was very close: 4,500 new followers. An increase of 21.29% from the base.
On Twitter, Betmotion, which ended its sponsorship of Fluminense on the first day of June, was the one that added more new followers: 1,600, an increase of 39% of its base.
In total, sports betting houses had 10,500 new followers on Intagram and 4,600 on Twitter.
Source: Samba Digital
