The first two firms in negotiations, by the way, have already guaranteed some money to the ‘Tricolor’ recently. LG paid R$ 1 million (US$ 197k) for the punctual sponsorship in the final of Paulistão championship, won against Palmeiras.
Amazon, on the other hand, disbursed R$1.5 million (US$ 295k) for three games: one already played, the last in the group stage, and another two in the Libertadores round of 16, against Racing, on July 13th and 20th.
The big news in the relationship is Betano, one of the most respected bookmakers in the market. Recently, the company became the master sponsor of Atlético-MG and Fluminense. Before that, it had already closed an agreement with Braga, Marítimo, Olympiacos, Paok, among others.
"We're not close to signing with any of the three yet. But there are conversations," reveals a source at the SPFC.NET Blog. São Paulo is in a hurry but insists on reaching at least R$ 16 million (US$ 3.15m) for a one-season deal - Banco Inter, former partner, used to pay R$ 12 million (US$ 2.35m) a year.
Betano is an international online sports betting platform from Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus. In the country, the brand is the official sponsor of Cariocão 21 and master of the Atlético-MG and Fluminense club.
Designed to offer an immersive online experience, combined with easy access across all devices (desktop, laptop, tablet, mobile and Android app), Betano offers users world-class products and services through a platform with a user-friendly interface and simple to use.
With only a few months of presence in the Brazilian market, the company brings news such as ‘Missões’ (Missions), weekly challenges for its customers; ‘SuperOdds’, special odds with 0% margin; and Bet Mentor, an exclusive tool for multiple bets that aims to be the greatest ally of the players.
The company has a large sponsorship presence in all markets where it operates, and is also a partner of several football teams in Europe, such as SC Braga and CS Marítimo, in Portugal, Universitatea Craiova and FSCB, in Romania, Olympiacos FC and PAOK FC , in Greece, and Apollon Limassol and Paphos, in Cyprus, as well as Olympic champion athletes and the International Olympic Academy.
Source: SPFC.NET
